3 New Ways To Boost your Marketing Performance in 2019

If there is something you can set your watch to, it’s that Google ads is always evolving. As a marketing, your role with this tool will be to constantly try new and creative ways to advertise so that you don’t leave your brands sinking.

Here are 3 new ways you can BOOST your marketing performance in 2019 to give you a leg up in the year ahead.

1. Map Out Different Conversions

Not every customer is in the same section of their buying process. That is why you shouldn’t track them all to complete the same conversion.

When building your Google Ads campaigns, it’s important to recognize different actions a user takes to make the most sense of where they are in their journey to purchase.

Use the data you have to map out different conversions your consumers take and how best to target them. Someone who is in the stage of becoming aware of their needs and you requires a different call to action than someone who is expressly interested and just needs a little push. Very few people who first land on your page will complete a purchase right there. Rather, they will take in the info, close the screen, compare options and think things over. Consumers need some convincing.

One good strategy I’ve used for clients is called the “get a nibble” method. You’re customer is in the process of shopping around and your goal here is to have them just get a nibble of you. Use a search ad to target general inquiries, and once they click, make them leave with some sort of action. This can be a free download, a call or email to learn more. With this done, it’s up to your sales team to get a customer to do something!

Getting someone to download or tryout a subscription is a great start, but if you’re a brick and mortar, then the goal is to just get them through the door. Do whatever you can to incentivize them. If you’re a service, offer them a free trial, if you’re a merchant, offer them a free consultation. Once they’re in, you’ll have a better understanding of where the customer is in their buying stage and where you can build their confidence in giving you their business.

Once you’re in front of the customer, or they left with a trial and more information, use some remarking displays to remind them that you’re around. Make a personal follow-up and see if they convert or not.

Getting lots of website visits but not enough walk-ins, emails, or downloads? The advertising is good, but the webpage needs some work. Getting lots of leads but few closings? Something internal may need a tune-up. With this mapping, you can see where your model needs fixing.

The internet is always expanding! Websites, apps, and new platforms launch everyday and it’s difficult to foresee what new thing will attract the most users. But be sure that wherever the people are, that’s where you should be!

Related posts:

2018 has not been a pleasant year for cryptocurrencies, a strong bearish market has dominated most of the first half of the year before a relative stabilization in a still bearish market. However…

With the Industrial Revolution 4.0, we are experiencing a wave of Digital Transformation. This wave of technology seeks to deliver greater value to processes across problems and solutions that confer…

After losing more than 50% of its value this year, the cryptocurrency market is likely to experience steady growth in terms of trading volumes and reduced volatility in upcoming months. This…