YOUNG AND PUNCTUAL

A Stellar Case of Time Management: Diana Ghazaryan Prioritizes High-Class Organizations at Age 21.

Armenia is home to young entrepreneurs and professionals with a strong understanding of high-level digital matters. The 1980s and 1990s-born Armenians hold a versatile understanding of what it takes to be successful. Ultimately, leading to individuals that find their niche within geographic borders of Armenia, but surpass expectations at an international level.

Now imagine this: you must attend a football match for work in Avan until 17:00, then you must somehow coordinate a post-game media interview before arriving at your 17:30 conference call in the City Centre of Yerevan. If you cannot imagine the level of punctuality one must possess to succeed in these circumstances, then no worries — Diana Ghazaryan is a living example.

She partakes and supervises various responsibilities regarding brand representation for the football club and international non-profit. Ghazaryan’s journey is a unique and unorthodox one, but not shy of success already at age 21.

During her academic years at AUA, Diana was offered a position with the Federation of Euro-Asian Stock Exchanges, an international non-profit organization headquartered in Yerevan, Armenia as of 2017. The organization comprises of main stock exchanges in Eastern Europe, the Middle East, and Central Asia. Considering the geographic setting of Armenia, Ghazaryan points, “Yerevan is in an integral position to enhance cooperation, development, and support and promotion of capital markets in the Euro-Asian Region.”

She believes with new technological advancements and diplomatic initiatives coming to Armenia, Yerevan has a unique potential to host conventions on economic cooperation amongst Eurasian states. Her ability to speak three languages fluently — Armenian, English, and Russian — showcases versatility and strength in her public relations endeavors. Ghazaryan sees FEAS as an opportunity to strengthen cooperation amongst nation-states through capital markets for the ultimate benefit of all participating countries. Hence, she visits many business meetings to internationally represent FEAS for strategic purposes.

Currently, Ghazaryan is preparing for the upcoming international conference on Financial Markets Beyond Technology in Bucharest, Romania, in June 2019. Time management is key, says Ghazaryan. FEAS is a serious organization that deserves genuine attention and work ethic. As a young professional, Ghazaryan efficiently organizes her availability around FEAS marketing and public relations needs, yet still provides outstanding expertise and efforts as Secretary of Press and Public Relations Manager for FC Ararat-Armenia.

“I don’t remember the last time I had a free moment — and if I did, I thought to myself… there has to be something to do. There is no way I have free time,” says Ghazaryan while smiling.

Her motivation to grow and excel as an Armenian woman translates to her professional career, and resembles the enlightened period of young intellectuals of Armenia. Hence, she exercises her talents and skills in two full-time positions as a woman in predominantly male industries. Better yet, her attitude points towards a direction that surpasses gender stereotypes in the workforce — it is professionalism at its finest.

“When you’re at a high-level accompanied by high-status organizations similar to FEAS and FC Ararat-Armenia, gender does not matter in regards to work ethics. Your capabilities speak for yourself. At the end of the day, if you produce, it doesn’t matter your background.”

Ghazaryan’s progressive attitude helps FC Ararat-Armenia create a statement amongst the Armenian Premier League in various outlets. Football in Armenia is a loved phenomenon, but gaining viewership and fandom is a difficult task. The main goal for the professional football club is to market their stellar football performances, obtain brand recognition, and develop the club’s reputation on and off the field. Ghazaryan is the person in charge of this mission to succeed, and though it is not easy, Ghazaryan is up for the challenge. She expresses her guilty pleasure for obstacles as such:

“ I would consider it almost like building a puzzle from the ground-up. Doesn’t matter the level of difficulty that the puzzle entails, it must be done. And it must be done right with no shortcuts. That’s the beauty of it.” She explains that her expertise and what she offers establishes her as a vital piece of the puzzle that subsequently creates a grander image. “So, regardless if it is FC Ararat-Armenia, or FEAS — I take pride in helping these organizations in numerous circumstances.” Ghazaryan sees this opportunity mutually beneficial. Stating that, “not only does it build our brand, but also builds character.”

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