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Everything I Learnt from UX Workshop By Anudeep Ayyagari

Hey everyone this is my first ever blog post on any social platform.So, previously I was very curious and trying to learn everything related to UI/UX so that i can start my career as a UX Designer.

I used to see alot of ads of this workshop and was thinking that maybe i should join it and last month I ended up finally joining it.

It started from 27th August, I was very excited as I used to see Anudeep Sir’s reels on my instagram feed with his amazing way of teaching UX. I was curious whether i would get to learn in the same way he teaches in his reels or it would be like all the boring workshop’s I previously attended…..But,

I was blown away when he appeared on screen with his unmatchable energy then he started asking us hey all you have to is go and turn on any switch. I was like wait why??????

But later, he made us realise that everything around us even a switch can be used to learn UX as he asked

How did you know which one is the switch?

How did you know that it is off or onn?

and guess what we were blown after he taught us that everything around us is designed in such a way that it automatically communicates with the user that hey, this is how I work and this is what the result you get after using me.

He taught us whole Design thinking by this fan and button example only,he taught us how can we learn from exisiting designs, we were amazed. We got everything so easily and I believe that these teaching would remain with us forever.

And most important thing of that session was that I learnt one most important thing while being a UX designer we should always remember that “ I AM NOT THE USER”

Let me be honest, I used to feel so confused when I got to know that Iwill have to learn this law or that law I used to feel am I going to remember all that? but Anudeep sir taught us Jakob’s law very easily by asking us questions like why LinkedIn used the same type of story, why they didn’t came up with something different which nobody has seen ever.

I was trying to think of it. But later what he taught us is that most users already know how that Stories feature work, they don’t need any further tutorial to know how this feature is going to work, therefore, it saves users from getting confused by seeing this feature and it saves their time as well.

So, what he concluded is “Users spend most of their time on other platforms as well and they expect your site to work in the same way as they are used to”

Next one was Fitt’s Law, where he asked question like why in Gpay the “New Payment” button is big and at the bottom?

I was like maybe because it looks good there😂 But he told that the reason is because it is one of the most used feature and CTA button of the app therefore, it is close to our thumb and it is as big as it can be easily tapped.

So, what I learnt is that “ the time to acquire a target is a function of the distance and size of the target”

Meaning that the button or feature which is more important or which is used frequently, should be close to where our fingers can reach fast and it should be easily clickable.

In UI designing part got to know about

1- sizing of the screen

2-what should be the distance between elements

3- learnt some figma shortcut

4- Learnt aesthetic usability effect which states “user’s often percieve aesthetically pleasing design as design that works well”

5- Law of Common Region which states “ whenever there are multiple elements within a visible or invisible boundary they are assumed to be working together or related to each other”

before this session most of the students including me were very confused about alot of thing related to UX design field.

in this webinar we got to learn some very important things related to UX design like

Jakob Nielsen’s 10 general principles for interaction design. They are called “heuristics” because they are broad rules of thumb and not specific usability guidelines. This includes

The design should always keep users informed about what is going on, through appropriate feedback within a reasonable amount of time.

The design should speak the users’ language. Use words, phrases, and concepts familiar to the user, rather than internal jargon. Follow real-world conventions, making information appear in a natural and logical order.

Users often perform actions by mistake. They need a clearly marked “emergency exit” to leave the unwanted action without having to go through an extended process.

Users should not have to wonder whether different words, situations, or actions mean the same thing. Follow platform and industry conventions.

Good error messages are important, but the best designs carefully prevent problems from occurring in the first place. Either eliminate error-prone conditions, or check for them and present users with a confirmation option before they commit to the action.

Minimize the user’s memory load by making elements, actions, and options visible. The user should not have to remember information from one part of the interface to another. Information required to use the design (e.g. field labels or menu items) should be visible or easily retrievable when needed.

Shortcuts — hidden from novice users — may speed up the interaction for the expert user such that the design can cater to both inexperienced and experienced users. Allow users to tailor frequent actions.

Interfaces should not contain information that is irrelevant or rarely needed. Every extra unit of information in an interface competes with the relevant units of information and diminishes their relative visibility.

Error messages should be expressed in plain language (no error codes), precisely indicate the problem, and constructively suggest a solution.

It’s best if the system doesn’t need any additional explanation. However, it may be necessary to provide documentation to help users understand how to complete their tasks.

In this we were asked to make some wireframes, firstly we made paper wireframes and paper prototype and later we got into digital wireframes and made animated prototype. Got to lean about interactive animation

Got to learn about this framework which works in a way that there is constant interaction between the user and the application which keeps them hooked on the application.

He gave the example of Instagram, where there is a trigger like notification or message which takes us to the application and then there is a action which is we click on that notification and then we open the app scroll it while thinking and having a feeling that we will get different reward everytime which is true. Insta’s algo gives you the content which you like it gives you content related to that and we keep scrolling and getting different video with different content and information. And then there is investment part which is we see constant ads and all and we click on ads which is related to our need and we pay for the ads product or service. And this cycle continues, you close the app gets notification and clicks on notification and repeats the same process.

This is used by instagram in a good way because it is giving user something as well.

Got to learn about

1-Conversion Metrics

2- Conversion Funnel

3- Active user metrics

4- Retention metrics\

Here Anudeep sir asked why there is only few recommended choices when there are alot of option. He gave example of OTT platform that there are 1000s of movies that can be watched but there is always top 10 or recommended or something similar option is shown with less options??

He told it’s because if we give so many option to the user, then the user might get confused what he should watch. Therefore, by giving recommended or similar option we are helping user to save time on deciding what he should watch.

Therefore, Hick’s Law states “the time it takes to make a decision increases with the number and complexity of choices”

Here he gave us example of Uber that it keeps giving information to the user that what’s happening in the background when the user performs the book a cab option. It keeps giving us information in the form of interaction or animation so that user feels connected, they won’t feel confused that when my cab will be booked or did my click on the button actually worked?

Therefore Doherty Threshold states that “Productivity soars when a computer and its users interact at a pace (<400ms) that ensures that neither has to wait on the other” .

Here he asked about some apps like LinkedIn that why they show is some bar that this much percent or this much steps are completed?

Later he explained that these progressions and steps motivates the user to finish the task.

Therefore, it states that “The Zeigarnik effect is a psychological phenomenon describing a tendency to remember interrupted or incomplete tasks or events more easily than tasks that have been completed.”

Let me be honest the workshop was amazing it gave me so much learning which I wasn’t able to learn by myself or by any course. I’m now a fan of the way Anudeep Sir teach us he is amazing.

And lastly, let me be honest I used to hate this documentation part of being a UX designer….but this medium article was the last step for the completion of this workshop and I forced myself to finish it, and yeah here I am writing this much long Blog😂 , and now Idon’t think that documentation part is boring. I am actually enjoying it.

I want to say thanks to Growthschool and Anudeep for this great workshop.

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